International Market Research

The most tantalizing morsel of information I have learned in regards to marketing in international markets, has been, understanding the fundamental cultural climbs and breadth of whom you are targeting. A lot of companies are reaching out to the modern market to China and other Asian countries in hopes to find cheap labor and cheap products to mass market to the US consumer. One mistake I have noticed is that a lot of Product development companies fail to research the product being developed thoroughly, in a continuum with marginal benefit and not truly accessing supply and demand markets for their “hoped for” target audiences. I find that so many companies end up with surplus instead of large profit margins because of the lack of attention to the details of behavioral targeting or cultural marketing. A few companies that I have come across lately have tried to do a lot of “dine and dash” product placement, meaning get a product quick then try to dump it in every E-market vein possible, which includes all the fraud claims and inflation to the E-Bay market because of “dine and dash” product placement filling up competitive markets veins with poor quality products at inflated prices, without the securities of quality product, thus branding the “China product” as a lower class, cheap, worthless sub-quality product. On the contrary, product placement and product development failures are the result of a company that has taken a backseat to true marketing research potential with products and campaigns that were substandard resulting in a “Country” being blamed and not a delinquent company. Interesting!